The Mohamed Ali Line
MA/S
TC 00:00:00:00 JED --:-- GMT+3 Line BD · 6 stations
عربي
Senior Business Development · Agency Growth · Saudi Arabia

Mohamed Ali Sofy

I take agency deals from the first lead to the renewal: research, discovery, proposal, pricing, negotiation, and the handover that keeps the client. Six stations, three cities, one line.

The line so far
  1. Yellow Pages
  2. Aqarmap
  3. Energizer
  4. Twill
  5. Wameed
  6. Steps Saudi
Scroll to ride the line
01
Yellow Pages
Cairo

Marketing Consultant

2
channels · digital + print
B2B
business advertisers
Ads
consulting & campaign planning

Where I learned to sell advertising. I advised businesses on their campaigns across digital and print, and researched each one's market and competitors before I pitched.

  • Ad consulting
  • Market research
  • Digital + print
02
Aqarmap
Cairo

Business Developer

Property
digital ad solutions
B2B
developers & brokers
CRM
own pipeline & follow-up

Sold advertising solutions to real-estate developers and brokers, and ran my own pipeline and follow-up in the CRM.

  • Real estate
  • Ad sales
  • CRM pipeline
03
Energizer Holdings
Cairo

Trade Marketing Specialist

Global
batteries & lighting brand
POS
in-store activation
Retail
with field sales teams

Point-of-sale activation and in-store promotion, side by side with the sales teams. This is where I saw marketing turn into units on a shelf.

  • Batteries & lighting
  • Trade marketing
  • In-store activation
04
Twill Business Services
Riyadh

Sales Team Leader

Team
led sales team
B2B
logistics & warehousing
Accounts
contracts & follow-up

Led sales of logistics and warehousing solutions to companies, and followed contracts and accounts after the signature.

  • B2B
  • Logistics
  • Team lead
  • Contracts
05
Wameed Agency
Riyadh

Senior Business Developer

360°
digital marketing offer
E2E
proposal → handover
New
business pipeline

Opened new digital-marketing opportunities, wrote tailored proposals, and stayed in the deal through negotiation and the handover to delivery.

  • Digital agency
  • Proposals
  • Negotiation
06
Steps Saudi
Jeddah · Now
Current station

Senior Business Development

25
deals closed
5
delivery teams coordinated
2
retainer models · monthly & quarterly

I own the client journey at a 360° agency: research and qualification, discovery meetings, proposals and pricing with management sign-off, negotiation and contract, then delivery follow-through, renewal and expansion.

I coordinate social, paid media, SEO, influencer and production teams, and I've hit my assigned targets while bringing in new clients on monthly and quarterly retainers.

  • Full sales cycle
  • Retainers
  • Pricing
  • Team coordination
Passengers on the line

Brands I've worked on

From automotive and construction to food, fashion, jewelry, energy and government. Hover a plate to light it up.

On the line · 61 brands

  • Chery
  • Bitumat
  • Unimac
  • GLOBIX
  • Altopiano
  • JORA
  • Musalli Jewelry
  • Niimee
  • Mix Events
  • DC Block
  • Al Qimma Equipment
  • KS Furniture
  • Maheer
  • Shawarmer
  • Ford
  • GIG
  • Jahez
  • Dar Al Arkan
  • National Geographic
  • Quick Lane
  • Lincoln
  • Naqel Express
  • Eucerin
  • Polaris
  • FIAT
  • Shell
  • Filorga
  • Lacalut
  • Clean Basket
  • LEAP
  • Point6
  • Amreyah Cement
  • LuLu
  • KNPC
  • Kuwait Oil Company
  • Kuwait Motor Show
  • Huawei
  • Limak
  • Al Majed Oud
  • Harka
  • Nintendo
  • Riyadh Season
  • OSUS
  • Cisco
  • KSA Care
  • stc
  • The Nile Ritz-Carlton
  • Sun Capital
  • Arabia Developments
  • ZARA
  • UFC
  • American Furniture
  • Edita
  • Air Arabia
  • Genena Mall
  • The View
  • KIPIC
  • The British University in Egypt
  • Al Majd Pharmacies
  • Al Fouad Pharmacies
  • KPI
Work on the line

From pitch to post

Results, shoots and published content from accounts I brought in and managed.

Swipe the work
How I run a deal

Six stops per client

The same line, at the scale of one account. Every proposal I send has been through all six.

  1. 01

    Qualify

    Who's deciding, why now, what budget, and whether we should take it at all.

  2. 02

    Research

    Their site, their channels, their competitors. Only what changes the recommendation.

  3. 03

    Discover

    A focused meeting on goals, audience, constraints and how they'll pick an agency.

  4. 04

    Propose

    A strategy tied to a business result, a scope with units and owners, a clear investment.

  5. 05

    Negotiate

    Options that protect the value of the work and the agency's margin.

  6. 06

    Deliver & renew

    Handover to the teams, follow-through on execution, then renewal and expansion.

On board

Toolkit

What I work with every day.

CRM & operations

  • Odoo
  • Zoho
  • SuiteCRM
  • Trello

Media & analytics

  • Google Ads
  • Meta Business Manager
  • Google Analytics

Education & certifications

  • Arabic · native
  • English · professional
  • B.A. Social Work, Fayoum University
  • Sales Strategy: Using AI and Automation to Sell More · LinkedIn
  • Business Development: Strategic Planning · LinkedIn Learning
  • Business Analysis Foundations: Competencies · LinkedIn Learning
Mohamed Ali Sofy
Next station

Let's connect

Based in Jeddah. Agency growth, proposals, and the deals in between.

+966 53 979 8572
mohamed.sofy.ali@gmail.com